These searches reveal a sophisticated audience. They have already seen the mainstream content. Now they want the commentary, the compilation, the reaction video, and the analysis. This is why reaction channels (watching someone watch something) have become a billion-view genre. It is entertainment layered upon entertainment.
However, this gold rush has a dark side. The pressure to constantly search for new trends, film, edit, and post leads to burnout. Moreover, the algorithm is fickle. A channel that thrived on "quarantine baking videos" may find itself obsolete when the world reopens. Searching for- xxnx in-