So, what does "a little something extra" look like in practice? Here are a few inspiring examples:
That cookie costs the shop roughly 15 cents. But the emotional value is incalculable. You will drive past the chain to return to that shop. You will post a photo of the cookie on Instagram. You have just moved from a rational economic actor to an emotional evangelist. A Little Something Extra
A Little Something Extra: The Art of Adding Magic to the Mundane So, what does "a little something extra" look
Psychologists call this "post-purchase rationalization," but I prefer to call it the "Wow Factor." When you add a little something extra, you shift the narrative. The customer stops viewing you as a vendor and starts viewing you as a benefactor. You will drive past the chain to return to that shop
That "extra" is the difference between a transaction and an experience. It is the secret ingredient that transforms the ordinary into the extraordinary. But what exactly is it, and why does it matter so much in our modern lives? The Anatomy of the "Extra"