| Brand | Positioning | Price (Avg.) | Unique Selling Point | |-------|-------------|--------------|----------------------| | | Trendy, affordable | IDR 250‑600 k | Wide colour range | | Elzatta | Premium, classic | IDR 600‑1 200 k | Established heritage | | Hijup (private label) | Fast‑fashion | IDR 150‑500 k | Massive e‑commerce reach | | Jilbab Pamer Toket | Premium‑modest‑luxury | IDR 350‑2 000 k | Hidden “Pamer” pocket & adjustable “Toket” collar, sustainable fabrics, women‑led production |

| Month | Milestone | |-------|-----------| | | Brand identity finalization, website beta launch | | June | Influencer seeding (10 key style‑icons) | | July | Official e‑commerce go‑live + pre‑order “First‑Look” collection | | August | Pop‑up “Toket Boutique” – Jakarta, media day | | September | Participation in JFW Modest‑Wear Showcase (SS23‑24) | | October | Release of “Ramadhan 2026” limited edition (soft‑toned pastel) | | November‑December | Holiday gifting campaign “Give the Gift of Modest Luxury” |