However, the true seismic shift occurred with the advent of the internet and the subsequent streaming wars. We moved from an era of linear programming (tuning in at 8:00 PM) to on-demand consumption. The barrier to entry for content creation collapsed. Today, the definition of "popular media" includes not just big-budget studio films, but a 15-second video filmed in a teenager’s bedroom that garners 10 million views overnight. We have moved from a world of content scarcity to one of .
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For decades, popular media was defined by "appointment viewing." Families gathered around the television at a specific hour to catch the latest sitcom or news broadcast. Today, the landscape is dominated by (Netflix, Disney+, Spotify). However, the true seismic shift occurred with the