Many executives search for the EPUB because they plan to read the book in . Sharp’s writing is dense but concise. The average chapter takes 35 minutes to read, digest, and apply.
(acquiring new customers) rather than by increasing the loyalty of existing ones. The book challenges the traditional focus on "heavy buyers" and instead emphasizes the importance of "light buyers"—those who purchase the brand only occasionally but make up the bulk of the market. Your Marketing Rules The Two Pillars of Availability byron sharp how brands grow epub 35