During these months, buying mithai is not a choice; it is a social imperative. It is a currency of relationships, used to grease the wheels of social interaction, gifted to in-laws, and offered to gods.
Barfi issuper popular mithai (sweet) in India. With different ... - Facebook barfi index
When the Barfi Index peaks, consumers substitute. Laddus (made from gram flour or sesame) generally have a lower price elasticity because they use less pure milk solids than barfi. During these months, buying mithai is not a
Integrating consumer feedback or public trust markers. During these months