Business | Case Book [work]

Harvard Business Review distills its massive archive into digestible volumes. This specific book is excellent because it doesn't just give you the case; it gives you the post-mortem. You read about the failure of a product launch, and then you read the author’s analysis of why the manager made the wrong call. It is a for the reflective leader.

If you are writing a guide to help professionals pitch projects, secure funding, and calculate ROI, focus your manuscript on these core pillars. 1. Structure the Blueprint business case book