The most visible shift in Indian culture is fashion. The line between "Western" and "Traditional" has evaporated.
Don’t try to cover "India." Cover an India. Hyper-local content wins. A deep dive into the street food of Indore (chappan dukan) will perform better than a generic "Top 10 Indian dishes" list. Www xdesi movi com
Gone are the days when Diwali was just "fireworks." Top-tier content now explains the micro-economics and sociology of festivals. The most visible shift in Indian culture is fashion