Mpeg -

, the Moving Picture Experts Group. Established in 1988, this working group of ISO/IEC has developed the compression standards that transformed bulky, unmanageable raw data into the streamlined digital files we use today.

The primary challenge MPEG solved was the "bandwidth problem." Raw digital video requires an immense amount of data—far more than most internet connections or storage devices can handle. MPEG addressed this by developing sophisticated compression algorithms , the Moving Picture Experts Group

To fit VHS-quality video and CD-quality audio onto a single CD-ROM. Key Products: Video CD (VCD), MP3 (MPEG-1 Audio Layer 3). If a loud sound occurs at a specific

For sound (think MP3, AAC), MPEG standards exploit the limitations of human hearing. If a loud sound occurs at a specific frequency, we cannot hear a softer sound at a nearby frequency simultaneously (a phenomenon called auditory masking). MPEG encoders ruthlessly discard the masked sounds. Key Products: 4K Blu-ray

The Goal: Half the bitrate of AVC for the same quality, enabling 4K and 8K. Key Products: 4K Blu-ray, Netflix 4K, iOS video recording, broadcast UHD.