To understand the present, we must glance backward. For most of human history, entertainment was a communal, live event: storytelling around a fire, a troupe of actors in a Elizabethan theater, a traveling carnival. Popular media was local and ephemeral. The 20th century changed everything. The rise of radio, cinema, and then broadcast television centralized entertainment. For the first time, a single broadcast of "I Love Lucy" or the finale of "MASH" could unite over 50 million people in simultaneous emotional experience. This was the age of "mass media"—a one-to-many broadcast model where gatekeepers (studio executives, network presidents, newspaper editors) held absolute power.
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