Difference Between Exploratory Descriptive And Explanatory Research Pdf

Descriptive research answers questions of who, what, where, when, and how much . It paints a picture of a situation or population without explaining why the situation exists.

Continuing the business example: The company now knows price is an issue (Exploratory) and they know how many customers are price-sensitive (Descriptive). Now, they want to know if a 15% discount will actually cause a significant increase in sales. They run an : they lower prices in one specific region (Experimental Group) and keep prices the same in another similar region (Control Group). They compare the sales data to see if the price drop caused the sales spike. Descriptive research answers questions of who, what, where,

establishes "why" those characteristics exist through cause-and-effect analysis Sage Publishing Summary Comparison Table Now, they want to know if a 15%

A company notices a sudden drop in sales but doesn't know why. They conduct focus groups with former customers to "explore" potential reasons, such as a new competitor or a decrease in product quality. 2. Descriptive Research: The "Who, What, When, and Where" Descriptive Research: The "Who

The following table summarizes the key features of each research design: