Using data visualization and storytelling to communicate findings to stakeholders. Essential Tools and Technologies
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answers, “What happened?” Through dashboards, key performance indicators (KPIs), and data visualization tools, it provides a historical lens. For example, a retailer might use descriptive analytics to identify which product categories generated the highest revenue last quarter. While essential for reporting, descriptive analytics alone cannot guide future strategy. “What happened?” Through dashboards
What Is Predictive Analytics, and How Is It Used in Business? key performance indicators (KPIs)