Cardone argues that you should allocate 50% of your time and resources to generating revenue. If you are an employee, this means negotiating raises or starting a side hustle. If you are a business owner, this is your marketing and sales budget. Without a Generator Account, you are essentially "working for free."
: Create additional flows that supplement your primary source, rather than distracting from it. The Millionaire Booklet
However, he warns against low-yield investments. is famous for dismissing the stock market as "slow." Instead, Cardone advocates for "cash flow" investments—specifically multi-family real estate and business expansion. The goal here is not appreciation; it is monthly cash flow. Cardone argues that you should allocate 50% of