If you are a student of commerce, management, or social sciences, you have likely heard the name . His book, “Research Methodology: Methods and Techniques” , is considered a bible for understanding how to conduct systematic, valid, and reliable research.
Always prefer probability sampling for scientific results.
Kothari argues that a scholar who masters methods without methodology is like a carpenter with a hammer but no understanding of architecture. His approach is : he insists that methodology must align with the nature of the problem (pure or applied), the type of data needed (quantitative or qualitative), and the resources available. Research Methodology Methods And Techniques By C.r.
Research Methodology: Methods and Techniques by C.R. Kothari
Kothari classifies research into four major categories. Knowing which one to use is the first step in any project: If you are a student of commerce, management,
The text provides clear decision matrices to help researchers select the appropriate design based on their objectives, ensuring that the subsequent data collection is structurally sound.
His on questionnaire design—wording, question order, pre-testing, and response rates—is legendary among students. He even provides a sample questionnaire format. Kothari argues that a scholar who masters methods
A dedicated chapter walks a graduate student through the approval process (synopsis submission, committee feedback), chapter structure (typically five chapters: Introduction, Review, Methodology, Analysis, Conclusion), and defense preparation.