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Awefilms’ founder addressed this in a now-famous Reddit AMA:
In fact, during the experiment, Awefilms produced their most critically acclaimed short, "The Silent Bloom" —a 7-minute piece with no dialogue and only 28 cuts. By their own metric, it should have failed. It went viral. Why? Because it maximized awe per second.
The Growth Experiment " is a production by (also known as Awe Films or AWEFilms.com) that has gained attention in niche circles, particularly for its unique take on the "growth" subgenre. Overview of "The Growth Experiment"
As the Awefilms motto states: "Stop chasing the algorithm. Start engineering awe."
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