In The End -

It is this: Stop living in the frantic middle. Stop obsessing over the messy beginning. The only moment you truly own is the present, but the only lens that gives that present meaning is the view from the finish line.

Jeff Bezos famously built Amazon around the concept of the “Day 1” philosophy—staying vigilant and nimble. But the implicit warning is about “Day 2,” which he defined as stasis, followed by irrelevance, followed by excruciating, painful decline. , he argues, companies that stop focusing on the customer enter a slow death. IN THE END

For those of faith, the goal during these times is to practice holiness and do good to others while they have the opportunity. It is this: Stop living in the frantic middle

Here’s a feature concept inspired by the themes of “In the End” (struggle, realization, legacy, inevitability): Jeff Bezos famously built Amazon around the concept