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Of course, great AD is useless if you can’t find it. Historically, streaming services buried accessibility features in the same menu as "Subtitles for the Deaf and Hard of Hearing," often labeled cryptically.

ITVX audio description has revolutionized the way we consume television, providing a vital service for visually impaired audiences. By offering high-quality audio description, ITVX has set a new standard for accessibility in the television industry. As we move forward, it's essential that broadcasters and streaming services prioritize accessibility, ensuring that everyone can enjoy their favorite TV shows. With ITVX audio description leading the way, we can look forward to a future where television is truly inclusive for all.

: While standard for on-demand content, audio description may not be available for all live channels watched specifically through the ITVX app .