Fox executives were sweating bullets. The premiere wasn't just a celebration; it was a moment of truth. If the audience didn't cheer, if the jokes didn't land, the studio could be looking at one of the most expensive flops in history.
The red carpet featured the film's ensemble cast and numerous high-profile guests: independence day 1996 premiere
In a rare move for a disaster film, a private screening was also held at the for President Bill Clinton and his family shortly before its wide release. A Revolutionary Marketing Campaign Fox executives were sweating bullets