Pitch Anything- An Innovative Method For Presen... Work -

Klaff teaches that you must and replace it with your own.

However, when you walk into a room to pitch, the person on the other side of the table isn't processing your information with their Neocortex. They are filtering it through the and the Reptilian Complex (often referred to in the book as the "Crocodile Brain" or "Croc Brain"). Pitch Anything- An Innovative Method for Presen...

Most salespeople act as if the buyer is the prize. Klaff flips this. You must position yourself and your deal as the . This is "Prizing." By making the audience qualify themselves to work with you , you shift the power dynamic from "supplicant" to "expert." 5. Nailing the Hookpoint Klaff teaches that you must and replace it with your own